It’s a numbers game. Send enough emails and somebody will say yes.
Somebody might. But indiscriminate outreach tends to produce indiscriminate appearances on shows nobody—including you—really wants.
A four-week live programme for people worth hearing
Good podcasts aren’t desperate for guests. They’re desperate for good reasons to say yes.
You already know your subject. Turn Up and Talk shows you how to find the right podcasts, pitch them properly and become the guest they invite back.
Founding cohort · 25 places · Starts Wednesday 23 September 2026
● Archived in 11 seconds
Hi Al,
I loved your recent episode with [GUEST FULL NAME] about [EPISODE SUMMARY].
That made me think my client would be a perfect fit for your audience…
Why it failsIt could have been sent to anyone.
Taught by Al Elliott, host of Truth, Lies & Work
1,000+
guest pitches reviewed
500+
guests interviewed
4m+
podcast downloads
#1
UK management podcast
The truth and the lie
AI made sending pitches easier. It didn’t make the pitches better.
A podcast host receiving several guest requests every day can recognise mail merge dressed up as research. The answer is not more automation. It is better judgement.
One pitch a day. One real reason to say yes.
Research the show. Understand its audience. Make the host’s decision easy. Five excellent emails beat a thousand that smell like AI.
The complete system
Get booked. Be brilliant. Get asked back.
This is not a list of email templates. It is the end-to-end skill of becoming a valuable podcast guest.
Position
Find the angle that turns genuine expertise into a compelling reason for a host to say yes.
Pitch
Choose attainable shows, research them properly and write pitches that could only have been sent to that host.
Perform
Set up your equipment, settle your nerves, tell better stories and become the guest people remember.
Promote
Turn each appearance into clips, posts, relationships, referrals and the next invitation.
Your working kit
Everything you need to do this without an agency.
A clear guest proposition and a set of adaptable interview topics.
A researched list of realistic podcasts, organised by tier.
A strong core email plus prompts for thoughtful customisation.
A plan and template for a credible podcast guest portfolio.
A complete equipment list and recording checklist.
The exact follow-up to run after every recording.
One of the things you’ll build
A guest page that helps the host picture the episode.
Your guest page is not a shrine to your CV. It gives the host useful angles, proof you can deliver and everything needed to make a quick decision.
See the complete exampleMaya ShahFounder · Operator · Practical optimist
Al ElliottHost · Business owner · Your instructor
From the other side of the inbox
“Of roughly a thousand pitches, five were exceptional. All five were an instant yes.”
Al has interviewed more than 500 guests and hosts Truth, Lies & Work, the UK’s number-one management podcast.
Why Al built this course180days to get booked
Do the work. Remove the risk.
Send ten proper pitches. If none gets you booked, your £99 comes back.
Complete the programme, follow the framework and show us the ten suitable pitches you sent. If none leads to a podcast booking within 180 days of the final session, contact us for a full refund.
Complete the courseSend ten pitchesShow your work
Read the straightforward terms A useful filter
Expertise first. Publicity second.
We can help uncover your angle. We cannot invent a decade of experience or a reason people should listen.
This is probably for you if…
- You have built, led, changed or learned something substantial.
- You want authority, useful content or search visibility—not fame for its own sake.
- You are prepared to research shows and send thoughtful pitches.
- You want a skill you can use for the rest of your career.
It is not for you if…
- You are starting from zero and do not yet know what you can credibly discuss.
- You want AI to press a button and email thousands of strangers.
- Your only target is a celebrity-scale podcast with no ladder to reach it.
- You want attention without investing time, care or basic equipment.
Free live training
Write a podcast pitch that gets taken seriously.
Join Al live for a practical session on what great hosts actually look for—and the email mistakes that make them hit archive.
Join the waitlist. We schedule sessions when there is enough demand and give the list first refusal.